BLEEKER BRAND HONEY
Branding // Logo Design
Client
Tripp Hunter - Beekeper
Deliverables
Two honey labels
Objective
One label to represent the Wolf Run hives in Glen Ellen, CA, and another that is a blend of Sonoma County hives. A classic look that showcases the most important parts of the honeybee was to be the main focus, with subtle differences between the two labels.
Background & Approach
Tripp is an avid beekeeper, and of African descent, which he proudly highlights throughout his brand. The term “Bleeker” is a play on words Black and Beekeeper. For the “Afrobeesiac” brand, he wanted an emphasis on the colors, which each individually represent important movements and places. They are the colors of Pan Africanism, Black liberation, as well as the Ethiopian flag. By highlighting these colors, the two labels at a glance will have clear differences, while still being recognized as the same brand.