SWEET LOU’S SAUCE

Branding // Logo Design

Client
Lou Young

Deliverables
One portrait to be used on multiple sauce labels.

Objective
Capture Lou’s charm and create a compelling portrait. The graphic will be used on 3 labels and merchandise.

Background & Approach
Extensive background was gathered, finding out what makes Lou’s sauce so special. A muted, rustic color palette was chosen, with the pop of blue in his shirt to draw the viewer in. When Lou wears the blue shirt with his logo printed on the upper left corner, it gives the illusion that the illustration is being mirrored from reality to the design. The smaller circles represent the generations of family recipes that lead him to where he is today.